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What time is it?

September 5, 2014

There are times when the whole world seems poised for the moment – times when everyone is ready to change and just a little push can create more than just change, it creates a movement that is unstoppable.
We see this in the world of campaigning and fundraising – with moments from live aid to the #icebucketchallenge.
We see this in the world of personalities with the death of Kennedy or Princess Diana. Although I was too young to remember Kennedy, I remember exactly the place the colour and the feelings I had when Diana died. I remember the shock and disbelief and the vast carpets of flowers the lined the streets as the nation stopped for days.
We see this in the political world with the release of Mandella or the fall of the Berlin Wall. On a global scale we will remember exactly where we were, and what we were doing when the news of 911 found us.
At moments like this we respond with little hope and what feels to us like even smaller abilities – yet the effect of what we do is part of a swell that changes everything.
But there are times too when, if we are really honest with ourselves, we are impotent. Although we are pumped up, excited – think that we have the perfect plan and give it our all the effect is like pouring a jug of water off the shard – there is no momentum. The only thing that happens is that we get tired and disillusioned in pushing when nothing happens.
Things should happen – our campaigns for justice, poverty alleviation, cures for common and deadly disease should be raising billions to set the world right. In a world where, despite the recession, our standing of living in the West (UK) is so disproportional to that in the East and Africa that people are willing to risk life itself to come as a refugee. When people are still dying un-necessarily for want of simple and cheap anti malarials or clean water decades after we set up the UN and other Bretton Woods institutions – and decades after our so optimistic commitment to the Millennium Development Goals.
So why does the world respond so generously to a tsunami in the far east, but fail to respond to the refugee crisis in Syria? Is it donor fatigue? – Not if the millions raised for ALS by the icebucketchallenge is anything to go by!
There are times when charities use all their skill, creativity, effort and resource to push the message – but it just seems to fall on compassion hardened ears, and times when – it seems more like accident than design that we can just ride the wave…
Do we give up – or keep going anyway. I guess we have to keep going to do a little good – after all the quote is “the harder I work the luckier I seem to get”

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One Comment
  1. David Taylor permalink
    September 5, 2014 9:34 am

    It’s 10.33

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